Category Archives: News

Chillventa Fair 2018

As the leaders in the field of commercial and industrial refrigeration in Serbia and the region, Master Frigo Sales and Master Frigo Project, operating within the MASTER FRIGO Group, visited the CHILLVENTA 2018 fair from 15th till 18th of October.

CHILLVENTA is a leading international fair held every two years in Germany in Nuremberg. The aim of the fair is to present new trends in the field of cooling / air conditioning / heat pumps, as well as connecting experts from these areas in one place.
The company Master Frigo doo is a traditional visitor of the fair and this year, for the first time since the transformation on February 1, 2017, as two separate companies:
Master Frigo Sales (wholesale and distribution of refrigeration equipment) and Master Frigo Project (design, engineering and installation of refrigeration equipment).

We visited the stands of our strategic partners, which are the world’s leading manufacturers of refrigeration equipment: Danfoss, Bitzer, Güntner, Rivacold, Castel, Tecumseh, Dorin, Gomax, HTS (LU-VE), Seven Frigo, Dixell, ESK SCHULTZE, Refco, Bosch Automotive Service Solutions, MPM and others.
Company Master Frigo doo has cooperation with these manufacturers for more than two decades.

Master Frigo at ProdExpo 2013 Exhibition in Moscow

Master Frigo d.o.o. and 8 other Serbian companies exhibited their products for the third time in PRODEXPO Exhibition in Moscow, from February 11 to February 15, 2013 in organization of Serbian Chamber of Commerce. This year our company used the opportunity at the most visited exhibition in Russian Federation to promote our new dairy products, besides frozen fruit from Serbia, which is already well-known in that market.
As previous year, our company tried to explore the demand of Russian market and worked on increasing sale of products of our refrigerated warehouse Master Frigo Fruits and our Dairy Master Milk and PK Zlatibor in this magnificent market.
Our experience told us that besides maintaining contacts with existing partners, we have to acquire new customers and create chances for future business deals. During previous year our company started operating in Russian market through cooperation with industrial system, and our goal is to get supermarket chains for our customers.


I would like to use this opportunity to thank our long-term partner Serbian Chamber of Commerce for its professional assistance and team performance, as well as to all personnel of the Chamber, starting with the President of the Chamber Miloš Bugarin. We think that synergy is the only thing that can help our economy make moves, that might be small on a global scale, but very important and useful for development of domestic companies.

During our meetings with Russian and domestic officials we were of the impression that further penetration of Russian market would require support of the state and its institutions. We think that nation-wide project of state support to Chamber of Commerce and domestic companies would be very useful. In that way, the projects that have already started would get a status of joint national project with an aim of gaining the best possible position in negotiations and cooperation with Russian partners. We have noticed that Russian market is better penetrated by countries that have joint approach and government support, which leads to wider range of products that can be marketed. We think that distribution centre, operating in Russian Federation, would be very useful, since it would allow for quick and efficient distribution of domestic products.
Information exchanged during the PRODEXPO exhibition will sure strengthen already traditionally, friendly relations between Serbian economy and Russian Federation.

As each new fair brings us more experience, improves relationship with customers and operations on local and global market, this fair has also enriched our business portfolio.
We will use useful and actual information collected during the PRODEXPO fair to work on increasing exports and adjusting range of products so that we can meet the needs of consumers in the Russian market.

Yours sincerely,
Radoje Cvetić, owner and managing director
Master Frigo d.o.o. Beograd

Master Frigo at ProdExpo 2012 fair in Moscow

Master Frigo and 11 other Serbian companies exhibited their products for the second time in PRODEXPO fair in Moscow, from February 13 to February 17, 2012 in organization of Serbian Chamber of Commerce. 2200 companies from 60 countries participated in this most visited exhibition in Russia.


During last year, our company also participated in study of Russian market demand and worked on increasing sales of products from our refrigerated warehouse Master Frigo Fruits and our dairy Master Milk.

Experiences from last year helped us focus on target groups of customers and achieve more concrete results than last year. Useful information collected during exhibition will help us increase exports and adjust product range to needs of consumers in Russian market.


Master Frigo d.o.o. Beograd participated for the first time in ANUGA 2011 Fair held in Cologne, Germany. We represented our company along with 7 other companies from Serbia on the stand of Serbian Chamber of Commerce.


During 5 days of fair, a team from our company consisting of four members, led by managing director and owner Radoje Cvetić, managed to make contact with 80 companies from all aroudn the world, mostly from West Europe, Russia and Turkey. Target group for cooperation and making contacts were companies that produce and process frozen fruit, produce jams and juices, but also wholesalres and retail chains that sell frozne fruit, especially raspberries.

In addition to pre-scheduled meetings with existing partners, we had many meetings at stands of other companies that we saw as possible partners for the future.

Future plan regarding international plans includes participation in food fair in Paris SIAL 2012, as well as Private Label Market fair in Amsterdam in May 2012, and all in order to continue strengthening existing contacts, develop and make new contacts, represent our company and promote products, expand business and improve competitiveness in the market.